My Love Affair with Food
by Raw Chef Denise Girard
Introducing Jeffrey Smith, Leading Anti-GMO Advocate

Intro to Juicing for Raw Foodists by Robert Ross, 10/15/11
The Raw Food-Radiation Connection by Robert Ross, 5/5/11
RAW FASTING: How to Enjoy a Safe 3-Day Fast by Robert Ross, 8/16/10
OPINION: Raw Food & Liberty
by Robert Ross

Fresh, Raw Juice
Laboratory Studies

Toxins Created by Cooking, with 135 Scientific References, by Robert Ross
RAW SCIENCE: Bicarbonate Increases Tumor pH and Inhibits Spontaneous Metastases
by Robert Ross
RAW SCIENCE: 32-Year Study on Effects of Organic Fertilizers Has Some Surprises
by Robert Ross
Study Exposes Monsanto Frankenfoods
by Robert Ross
Raw & Delicious Chef Troia's Raw Chocolate Torte Recipe
by Jill Rosen, Baltimore Sun, 01/21/09
The Science of Water II
by Robert Ross
Here Comes the Food Police
by Robert Ross
Why We Don't Need GM Foods
by Robert Ross
The Live Food Live Water Connection
by Robert Ross
The Science of Broccoli
by Robert Ross
Raw Guide for People Who Hate Vegetables
by Robert Ross
How to Choose a Juicer
by Robert Ross
Case for Raw Food Diet
Dallas Morning News, 4/7/08
Benefits Buying Organic
NY Times, 06/17/2007

Shopper's Guide to Pesticides in Produce, 10/03
More Vitamin C in Organic Oranges, Amer.Chemical Society, 6/3/02
Science/Staying Healthy:
Time Magazine, 1/21/02
Organic Food Reduces Risk of Heart Attacks,
New Scientist
Scientific Analysis: Organic Food vs Supermarket Food, Jour. Applied Nutrition, 1993

Acrylamide in the News
Enzymes & Your Weight

Raw Food for Pets
Raw Food for Athletes
Raw Food & Cancer

Starting a Raw Food Diet

every Juicer & Blender!

$19.95 Value!

Buy Now & Get a FREE download of my popular & exclusive e-book, Fast, Easy Weight Loss with Raw Food. Features dozens of delicious recipes you can use with your new juicer.

by Robert Ross
FREE E-Book When You
Join My Support Group!


Why Raw by Dr Bernarr

ARTICLE: How Raw Food Alkalizes the Body

Some doctors believe that a raw food diet can't change your internal pH. Here's the Raw Truth they don't know!

by Robert Ross

ATP Moleculte
Three-dimensional model of an ATP molecule --
carbon atoms are gray, nitrogens are blue,
phosphorus are yellow, and oxygen is red.

Some health professionals trained in standard allopathic medicine will tell you (because it is what they were taught) that the pH of what you eat doesn't change your internal acid/alkaline balance. That is based on a simplistic and incomplete understanding of how digestion works and the effect of acid toxins on the body buffering system at the cellular level. Basically, they are just wrong!

Research clearly shows that the medical establishment is wrong about this. For one thing, the stomach's role as an organ of digestion is it's SECONDARY function. The primary purpose of the stomach is to create alkaline buffers to neutralize all the acidic toxins created by our food, the environment and the metabolic processes in our bodies. As Dr. Robert Young has explained, the hydrochloric acid in the stomach is actually a by-product of the production of sodium bicarbonate! The more acidic the food or drink the more sodium bicarbonate the stomach makes to buffer the acids of the food or drink. Every molecule of hydrochloric acid produced in the stomach is the result of making sodium bicarbonate by the stomach's cover cells. The equation is:

NaCl + H20 + CO2 = NaHCO3 + HCL

The principle mechanism of action that causes the body's internal acid/alkaline balance to get out of kilter is also quite well known. You see, your blood chemistry must remain at a consistent pH within the narrow range of 7.35 to 7.45, making it slightly alkaline. Your body will do anything to maintain this balance, or homeostasis, since otherwise you will die. In fact, this is so important to your survival that the body will steal alkaline pH buffers from other organs to keep the bloods pH balanced. for other organs this isn't as critical to your life or death in the short run. You can survive, for example, if the body borrows calcium from your bones to neutralize the acid toxins caused by eating too much protein! Of course, you end up with osteoporosis after a lifetime of this - but it is small sacrifice when the alternative is a quick death!

What most doctors don't realize is that this process, this sacrifice, goes much deeper than your bones - every cell in your body may be called upon to make a similar sacrifice when your lifestyle, diet and environment are so acid-forming (meaning thing you eat, drink and are exposed to that result in the creation of acidic toxins in your body)! When that happens the chemical buffers that maintain a correct acid-alkaline balance throughout all your body's mechanisms can be compromised because your body is constantly creating chemical reactions that produce acid toxins. This is actually normal so you have mechanisms to neutralize those toxins, called buffers. But it isn't normal for you to have a shortage of the buffers needed to neutralize all these acids. If you cannot excrete them fast enough then they back up throughout the body - "acidifying" the body. This isn't enough acidification to be labeled a diagnosable disease called acidosis, but it is just enough to change the subtle chemistry of cellular respiration, and that can change the chemistry of your entire body.

Of course, your body is designed to survive even under the most dire circumstance, though perhaps not with the level of health and wellness you might like! Every metabolic process in the body has a backup mechanism for when the main biochemistry isn't working. So healthy alkaline-based chemical reactions are in fact entirely different from those that take place in an unhealthy system altered by acidic toxins. For example, if the pH of your blood falls to the low end of its normal range (~7.35-7.45) by a mere .10 difference it could reduce the oxygen levels in your blood by as much as 300%. Oxygen is of course the key to all of life - and essential to many biochemical processes. And that's in the blood, where pH homeostasis and oxygen levels are more critical than anywhere else.

Imagine what happens in other organs when they get too acidic...and normal chemical reactions involving oxygen become almost impossible! Chemical reactions that take place in an oxygen-rich environment are called aerobic. When aerobic processes are not possible your body has backup mechanisms, called anaerobic - without air or oxygen. These anaerobic back-up systems can keep you alive, often for decades - but alive isn't the same thing as healthy! The best example of something that goes horribly wrong at the cellular level when you body is forced into an anaerobic, survival mode is how it make, stores and produces energy with a substance called ATP.

A critically important molecule, second only to DNA in importance, ATP (adenosine triphosphate) is the main energy "currency" of all living cells, and so is the most widely distributed high-energy compound within the human body! This tiny molecule is used by every cell to build complex molecules, move muscles, generatenerve impulses and power virtually all of life.

All organisms from the simplest bacteria to humans, use ATP as their primary source of energy. You see, the nutrients we eat in our foods don't have enough energy for cells to use directly. The energy in nutrients is trapped in low-energy covalent bonds which must be transformed into high-energy bonds - which is what ATP does. This process is called Cell Respiration -- the controlled release of energy in the form of ATP from organic compounds in cells. There are two kinds of cell respiration, aerobic (with oxygen) and anaerobic (without oxygen). Not coincidentally, there are also two types of chemical reactions, oxidation and reduction, which can also be called alkaline and acidic -- see the connection!

Alkaline and acidic, oxidation and reduction -- these chemical reactions are at the heart of cell respiration. They always occur together -- one substance is oxidized as another is reduced. One substance gives up its electrons/energy (alkaline), the other robs electrons/energy (acid). Healthy aerobic cell respiration uses oxidation. The back-up system, when your cells don't have enough oxygen due to an acidic ecology without adequate oxygen, uses reduction. In healthy cells, energy is released from glucose (a form of sugar) using oxidation,which slowly produces a large yield of ATP. In the back-up process, which is part of our body's survival mechanism, energy is released less efficiently but instantaneously, through an acidic-type reduction reaction called hydrolysis. Hydrolysis is far less efficient, releasing only small amounts of energy quickly, as it is designed for emergency situations, like when you suddenly run into a bear in the woods and you body rushes an emergency burst of energy to your feet! However, this only produces about 10% of the energy compared to the normal oxidation of glucose. The healthy oxidation of glucose to make ATP is actually about 16 times more efficient but requires oxygen, among other things, and much more time.

When no oxygen is available, a chemical process involved in ATP production called the Krebs cycle stops cold. The Krebs cycle is critical to the healthy, efficient production of ATP. When the Krebs cycle stop it means your cells cannot transport electrons or energy in the normal way. Instead, your oxygen-starved cells resort to the backup system, hydrolysis, which is not only inefficient but creates side products like ethanol alcohol and carbon dioxide -- which are of course toxic! This is also how an single-celled organisms like unhealthy anaerobic bacteria thrive in environments that would kill other organisms and overcome oxygen deficiency. What works for a disease-causing anaerobic bacteria, however, is just the opposite of what works well for a healthy body!

Unfortunately for most of us, our bodies have become acclimated to using the quick, inefficient emergency form of ATP production virtually all the time because most of us have been eating nothing but acid-forming cooked, processed and fast foods our entire lives! We are now addicted to what is supposed to be a short-term survival mechanism that can never create enough energy. So we are always fatigued, always hungry, always struggling with a weakened immune system and always subconsciously coming from a survival consciousness. Your brain is constantly telling your body that it is in survival mode - which needless to say doesn't lead to a sense of health, well-being, compassion and happiness!

So we are all addicted now to quick energy, wherever we can get it. That means sugar (i.e, glucose) -- and lots of everything from soft drinks to coffee. And speaking of coffee, with all the sugar we get in all processed foods, these system are so inefficient that you still can't get enough energy -- so we need to add caffeine to everything we can just to keep us going . We never do get enough glucose and energy in this acidic-based, anaerobic, oxygen-poor, energy-killing, survival-based lifestyle. Which means we get sick earlier, age faster and die sooner that we otherwise might (artificial life-saving processes aside).

And it is not just what you eat - the air you breath, the water you drink, the electromagnetic energy all around you, the ionizing radiation we are all exposed is all acid-forming! We cannot control most of that - but you can control what you put in your mouth. In fact, the one and only thing you can do about the impact of our toxic, acid-forming environment on our lives is to consume the most alkaline-forming, oxygen rich foods and drinks you can find. In fact, it may be the only thing you can do that will have a dramatic impact on the quality of your life and your health!

Selected References:

  • Behe, Michael. 1996. Darwin’s black box: The biochemical challenge to evolution. The Free Press. New York.
  • Darnell, James, Harvey Lodish, and David Baltimore. 1996. Molecular cell biology, 3rd edition.
  • W.H. Freeman. New York. Goodsell, David S. 1996. Our molecular nature. Springer-Verlag. New York.
  • Hickman, Cleveland P. 1997. Integrated principles of zoology, 10th edition. William C. Brown/McGraw Hill. New York.
  • Hickman, Cleveland P., Larry Roberts, and Allan Larson. 1997. The biology of animals, 7th edition. William C. Brown/McGraw Hill. New York.
  • Hoagland, Mahlon and Bert Dodson. 1995. The way life works. Random House. New York.
  • Jensen, Marcus, Donald Wright, and Richard Robinson. 1997. Microbiology for the health sciences, 4th edition. Prentice-Hall. Upper Saddle River, NJ.
  • Kornberg, Arthur. 1989. For the love of enzymes. Harvard University Press. Cambridge, MA.
  • Lim, Daniel. 1998. Microbiology, 2nd edition. William C. Brown/McGraw Hill. New York.
  • Mader, Sylvia. 1996. Biology, 6th edition. William C. Brown. Dubuque, IA.
  • McMurry, John and Mary Castellion. 1996. Fundamentals of general, organic, and biological chemistry, 2nd edition. Prentice Hall. Upper Saddle River, NJ.
  • Ritter, Peck. 1996. Biochemistry, a foundation. Brooks/Cole. Pacific Grove CA.
  • Talaro, Kathleen and Arthur Talaro. 1993. Foundations in microbiology.
  • William C. Brown. Dubuque, IA. Trefil, James. 1992. 1001 Things everyone should know about science. Doubleday. New York.
  • Vogel, Gretchen. 1998. Did the first complex cell eat hydrogen? Science 279: 1633-1634.



Great 2014 Deals

SAVE $100
NEWEST 2014 Blendtec
Designer Series Blenders

Newest, sleekest design for 2014! Full 7-year warranty! Choose 64 oz, 96 oz or both pitchers! In Cream, Black or Red. Reg. $534.99 - $789.99
NOW FROM $434.95

SAVE $100vitamix turboblend blender
Vitamix TurboBlend VS Blender features new variable speed control, whopping 7-year warranty, 4 FREE BONUSES plus my own free gifts and free shipping!! Reg. $549.
My price $449.


Also A ailable:
Blendtec Extreme Blender
20 AMP Pro-sumer Blender. Convertible for Counter Top or Under Counter use. Reg. $1,399. NOW $1,033.95

SAVE $120Kuvings Silent  Juicer
The KUVINGS SILENT JUICER is the most powerful vertical masticating juicer yet - for a fraction of the price! With 3 HP motor, GE Ultem auger & screen. List $468, reg. $469
Just $349

SAVE $50!

The Omega Vertical JuiceOmega Vertical Juicer r with an indestructable GE ULTEM auger & heavy duty screen. Designer black & chrome. Use coupon OMEGA-20. Reg. $429.95
NOW $379.95


Save $100.00
Newest Green Star Elite
Green Star Elite
With new larger, more powerful JUMBO biomagnetic twin gears. Now with Extended
12-YEAR Warranty!
Reg. $649.95

My Price $549.95

Save Over $300.00
Super Angel 5500 JuicerSuper Angel 5500
100% stainless steel combined with the most advanced twin-gear technology gives you the best twin-gear juicer in the world by any measure! Juicing more efficienty means you get as much as 20-50% more than other juicers.Reg. $1,399. NOW $1,150.00

. Samson Advanced Multifunction Juicers are functionally comparable to Omegas and maybe even better! 4 colors to choose from. Reg. $339

Green Power Kempo Juicer SAVE $30.00
Green Power Juicer is the best compact style twin gear juicer! Reg. $499.99.
SALE $469.99

Save $49.95!.
Omega 8006
Deluxe Black & Chrome designer mode with GE Ultem augerl. Reg. $349.95 JUST $299.95


Life 9000New 2014 9-Plate LIFE M9 Ionizer!
More powerful LIFE M9 water ionizer
features more plates, more power, more of what you want! Reg $3,097 
NOW $2,597

Save $500! New 2014 LIFE M7 Convetible Water ionizer.
The 7-plate LIFE M7 is the best bang for the buck Can be converted to upder-couonter with optional kit. FREE GIFTS & FREE US SHIPPING.  Reg $2,497 NOW $1,997


Tribest Sedona DehydratorSave $30
New Tribest Sedona 9-tray Professional Dehydrator
featuring breakthrough design with dual chamber dual fan technology, glass door, digital controls, BPA-FREE through-out & built-in 150-hr timer, 600 watts. . Reg. $410.00
Just $379.00

Save 25% - Flash-Frozen Wheatgrass Juice is Even Better than Fresh!
Germ Guardian Kills 99.9 of Germs
Wheatgrass thrives best in the sun. Field growing enhances nutrition because phytonutrients in the plants respond to changing environ-mental condition. Also, the benefits of natural air, rain, sun and soil create a level of purity that are obvious the moment you taste the juice. Dynamic Greens outdoor growing combines sun, air, lower density planting, frost cycles, winter and planned fallowing of the land to grow healthier, stronger, more nutritious plants while preventing molds usually associated with indoor grown grass. Each 100 fl. oz. package gives you 200 half-ounce servings in fresh-frozen cubes. List $129.99 Just $189.95

DynamicGreens Delivered overnight for Free! (Continental 48 U.S. Only)


E3Live® Blue Green Algae
Winner of VegHealth Award
"Best SuperFood"

100% all organic aphanizomenon flos-aquae blue-green algae wild-harvested aqua-botanical. Considered by health authorities to be nature's most beneficial superfood. It is a non-GMO heirloom variety Fresh Frozen for Maximum Potency. Each 16oz bottle contains 32 servings.

Quantity       Price     You Save
6 Bottles $169.95          
12 Bottles $324.95 $14.95
24 Bottles $613.44 $66.36

Use Coupon Code E3-Live100  For FREE Shipping
with $100 Order in the USA






Robert Alan Ross
Consultant | Author | Teacher
© Copyright 1996-2014
All Rights Reserved
[Home] [News] [Resources] [Weight Loss] [Articles] [Raw Pets] [MarketPlace]

* does not offer medical advice or "treatments." I believe your body has the inner wisdom to naturally achieve optimal health and heal itself when supported with a diet of whole, live raw foods. If you have any medical conditions or questions, please ask your health professional to review the extensive information & research on the web and this site before making any major lifestyle or dietary changes. Click Here to read more about this. 08/2011

Secure shopping
provided by